Author Archives: Bredin

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.

Bredin Report: Q&A: Why Industry Marketing to SMBs Works

In a Bredin Fastcast, our CEO Stu Richards talked with Vertical IQ’s vice president of strategic partnerships Paul Hock about the benefits of industry marketing to small and midsized businesses (SMBs). VerticalIQ delivers cloud-based, focused intelligence on 540+ unique industries to businesses of all sizes. Hock offered insight on the power of having an in-depth

Fastcast: The Benefits of Industry Marketing to SMBs

In this webcast, you’ll learn: The advantages of marketing to SMBs by industry How to define “industry” – e.g., at the two-digit or six-digit NAICS level How many industries an organization can target effectively Whether a product or service must be tailored to a specific industry to be sold effectively What it takes to sell

Bredin Report: What SMBs Want in a SaaS Vendor

In a survey of 500 U.S. SMB principals, we found that businesses using or planning to adopt a SaaS solution are very interested in learning how to maximize use of your cloud application. They also want business advice and help assessing the benefit your cloud solution will provide to their company. SMBs with fewer than

Bredin Report: Do SMBs Prefer to Buy SaaS from a Vendor or an MSP?

When we surveyed 500 U.S.-based SMB principals, we found that most would rather buy a SaaS solution directly from a vendor than from an IT reseller, consultant or managed service provider (MSP). However, SMBs who prefer to buy indirectly cite implementation support, help in choosing the right solution and training as their top motivators. The

Bredin Report: What You Missed – SMB Insights from 2022

One constant in this dynamic year was continually evolving small and midsized business (SMB) priorities and preferences. Bredin research tracked these trends and reported on them in our webcasts. Review this list of key 2022 findings and watch on-demand Bredin Fastcasts for insight into how you can engage SMBs in 2023. How SMBs Learn About

Bredin Report: The best content formats across the sales cycle

Bredin’s recent SMB Pulse survey revealed that articles are the most popular content format for small and midsized businesses (SMBs) to first learn about and research products and services for their businesses. Videos are the most compelling format when SMBs are making a final purchase decision. The survey of 500 U.S. SMB principals also found that SMBs

Fastcast: Moving SMBs through the Sales Cycle

In this fast-paced and informative webcast, you’ll learn how important 42 different information sources are for awareness, research and purchase, including: Content formats such as analyst reports, articles, blog posts, case studies, email newsletters and webcasts Individuals such as CFOs, CPAs, influencers, peers and your sales reps Online resources such as search, rating and review

Bredin Report: What Motivates SMB SaaS Adoption

Improved reliability, anywhere/anytime access and improved functionality are the top three reasons small and midsized businesses (SMBs) adopt cloud-based applications or software-as-a-service (SaaS) solutions, according to new Bredin research. Our most recent SMB Pulse survey of 500 U.S.-based SMB principals found that improved reliability versus on-prem solutions is the biggest driver of SaaS adoption, regardless of company size. However,

Fastcast: Selling SaaS to SMBs

In this webcast, Selling SaaS to SMBs, you’ll learn: The applications SMBs use – in the cloud and on-premises SMB plans to migrate on-premises apps to the cloud New cloud and on-premises application adoption plans SaaS application considerations, adoption drivers and benefits Preferred purchase channel How many – and what kind of – SMBs have

Bredin Report: The best way to address your SMB customer

Knowing how your small and midsized business (SMB) prospects and customers want to be addressed is essential for effective engagement. In Bredin’s most recent survey of 500 U.S. principals, we asked them what they want to be called. As is often the case with SMBs, there is no one-size-fits all solution. Respondents from companies with