Author Archives: Bredin

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.

Bredin Report: The SMB Business Outlook

We just finished fielding an SMB Pulse survey of 500 principals of U.S. companies with up to 500 employees, and the results are encouraging: SMBs are feeling significantly more optimistic than just six months ago. Business outlook SMBs generally expect a good 2021. Three in four expect to grow versus 2020: 19% by single digits,

Bredin Report: What Prompts SMBs to Start Shopping?

The funnel is the most common metaphor for the SMB buying process. But what gets an SMB into that funnel in the first place? In other words, what motivates them to begin assessing products and services for their business? To find out, we surveyed over 800 SMBs in the U.S., U.K., Canada, Australia and New

Fastcast: Engaging SMBs with Content and Social

Engaging SMBs with Content and Social from Bredin, Inc. Watch the entire Fastcast recording featuring a conversation with Kendall Walters, Campaign Content Manager at Hootsuite, on using content and social to engage SMBs.

Fastcast: Capturing the Attention of SMBs

Capturing the Attention of SMBs from Bredin, Inc. In this fast-paced and informative webcast, you’ll learn: The events or triggers prompt SMBs to start investigating new products or services Who within the SMB organization initiates product research in key categories Which specific information sources SMBs use to learn about products and services for their business The publications, newsletters, sites

Bredin Report: What Content Formats Drive Awareness?

One of the questions we get most often is which content formats work best at each stage of the sales cycle – and especially, which kinds of content moves SMBs into the top of the sales funnel. To get the most current insights – on this and much more – we recently surveyed over 800

Bredin Report: When do SMBs Hire Key Roles?

We recently surveyed over 800 SMBs in the U.S., U.K., Canada, Australia and New Zealand on how they learn about product and services for their businesses. One of the interesting findings from this new research is when SMBs bring on key roles, such as an office manager or head of HR, on a full-time basis.

Fastcast: SMB Business Outlook and Spending Plans

SMB Business Outlook and Spending Plans from Bredin, Inc.   What is the SMB business outlook, and how confident are they about spending, hiring and expanding as the pandemic wanes? What are their priorities and concerns? What technology do they use, and what do they plan to buy? What are the key differences in SMB

Bredin Report: What are SMBs’ Biggest Business Challenges?

We just surveyed over 800 SMBs in the U.S., U.K., Canada, Australia and New Zealand on global SMB business outlook and spending plans. One of the early findings from this new research are the concerns that keep business owners up at night. The biggest challenge? Finding new customers, regardless of business size. This is a

Bredin Report: Who is the Most Trusted SMB Brand?

Bredin is fielding some exciting new SMB research in the U.S., U.K., Canada, Australia and New Zealand on global SMB business outlook and spending plans. First, congratulations to Microsoft, the overall most trusted of the 41 SMB brands we surveyed! Also congratulations to PayPal, which had the highest “trust very much” score, at 43.9%. Here

Bredin Report: SMB Market Overview Part 2: Getting Started

In part 1 of our SMB market overview, we looked at the size and scope of the huge and diverse SMB segment. Let’s continue with a dive into the basics of business formation and funding sources, and a snapshot of the overall SMB contribution to the U.S. economy. What are the most typical SMB business types?