Our clients often ask us what topics their SMB content should cover. The answer depends on your target audience and what your brand represents. The most meaningful topics lie in the sweet spot between the challenges your audience faces and what your brand means to SMBs. These tips can help you select the right topics…
Sales Meetings Plus Content Are Winning Combo Despite the rise of “self-service” product research by SMBs, your sales team still plays a critical role – from introducing new offerings to closing the deal. In recent Bredin research SMBs told us that sales reps are important at every stage of the sales cycle. SMBs rate peers…
Resource centers – like the American Express OPEN Forum, the FedEx Small Business Center, the Intuit QuickBooks Small Business Resource Center and the Microsoft U.S. SMB blog – are powerful tools to attract and engage small and midsized businesses (SMBs). They can also represent a significant investment in content development and promotion. With the competition…
Have you left your email newsletter strategy on autopilot? If so, you aren’t alone. With all the innovations in marketing technology, social media, content marketing and mobile, many marketing teams are focused on what’s changing, and have taken an “if it ain’t broke, don’t fix it” approach to email marketing. But perhaps your newsletter is…
We’ve had increasing interest from our clients in developing interactive content elements to engage small and midsized businesses (SMBs). Increasing B2SMB use of these tools – ranging from easy-to-navigate white papers to quizzes, calculators and configurators – is consistent with general trends in interactivity. According to the Content Marketing Institute, 79% of marketers plan to…
As a marketer to small and midsized businesses (SMBs), your company is very likely using social media to drive awareness and engagement, enhance your brand, nurture prospects and even close sales. If so, you’re probably facing a key challenge of social media marketing: developing impactful content to generate bottom-line results. To find out how you…
One of the biggest challenges our clients in SMB marketing have is collaborating with their sales colleagues to develop effective sales materials. A key part of this challenge is knowing exactly what SMBs want from a salesperson, and when to engage with them. To find out how you can better connect with SMBs via sales…
As a marketer to small and midsized businesses (SMBs), your company is probably using content marketing to drive awareness and engagement, enhance your brand, nurture prospects, close sales and retain customers. If so, you’re probably facing a key challenge of content marketing: getting SMBs to share content with their peers To find out how you…
What do small and midsized businesses (SMBs) plan to purchase, or to do, this year and next? What would they do with extra cash? How long does the purchase process take for different product categories? How do SMBs want marketers like you to contact them to make a sale? To answer these questions – and…
How does marketing content affect small and midsized business (SMB) visits to your site, their likelihood to buy and their perception of your brand? What business challenges do SMBs seek help with? What topics are SMBs most interested in learning about? What content formats do they want from marketers? From whom do they most want…