The needs and priorities of small and medium-sized businesses (SMBs) vary widely by company size, industry, stage of development and many other factors. Market research lets you identify your highest potential segments, and track their priorities so you know how to connect with them, stay relevant and motivate them to buy. But, market research can…
Generating and Qualifying Inbound SMB Leads from Bredin, Inc. Stu Richards was recently join by Stephen Archut, Director of Product Marketing at Explorium.ai, in a special Fastcast on Generating and Qualifying Inbound SMB Leads. In this fast-paced and informative Q&A, you’ll learn: The media that SMBs rely on to first learn about offerings like yours…
In this webinar you’ll learn: SMB operational status and business outlook Technology purchase intent The information sources SMBs use to research products and services for their business The specific influencers, sites and publications that SMBs use to assess products and services for their business The benefits of new hardware or applications that are most important to SMBs The content formats that SMBs prefer from vendors like you…
In this webcast you’ll learn: The SMB state of mind: business outlook, operational status, and expected time to return to ‘normal’ SMB priorities and challenges Key application usage and purchase plans Credit usage and intent – including traditional banks vs. fintech Job board usage and intent – including the specific sites they plan to use…
Engaging SMBs with Content and Social from Bredin, Inc. Watch the entire Fastcast recording featuring a conversation with Kendall Walters, Campaign Content Manager at Hootsuite, on using content and social to engage SMBs.
Capturing the Attention of SMBs from Bredin, Inc. In this fast-paced and informative webcast, you’ll learn: The events or triggers prompt SMBs to start investigating new products or services Who within the SMB organization initiates product research in key categories Which specific information sources SMBs use to learn about products and services for their business The publications, newsletters, sites…
SMB Business Outlook and Spending Plans from Bredin, Inc. What is the SMB business outlook, and how confident are they about spending, hiring and expanding as the pandemic wanes? What are their priorities and concerns? What technology do they use, and what do they plan to buy? What are the key differences in SMB…
Watch the entire Fastcast recording featuring guest speaker Karen Wozniak, who shares how Paychex pivoted their content marketing strategy to serve SMBs during COVID-19.
Selling Tech to SMBs from Bredin, Inc. Watch the entire Fastcast recording here.
In this webcast, you’ll learn: The content formats that SMBs prefer at the awareness, research and purchase decision stages of the sales cycle The time of day that SMBs engage with your content What gets SMBs to read or watch more of your content How content performs against SMB preferences The effect of vendor content…