Category Archives: Fastcasts

Fastcast: Innovation in Small Business Marketing and CX

In this video Stu Richards has a conversation with Jim Granat, Senior Vice President and Co-Head of OnDeck. In this fast-paced and informative Q&A, you’ll learn: The future of small business lending in the U.S. How innovation is driving everything from customer experiences to a shift toward Open Banking – and more The impact of

Fastcast: Engaging SMBs with Podcasts and Webcasts

In this fast-paced and informative Q&A with Rob Parsons, Manager of Brand and Content at Paychex, you’ll learn: The importance of webcasts and podcasts to different kinds of SMBs – by size, industry group and age The ideal length for webcasts and podcasts Campaign tactics to boost performance, such as time of day and day of week

Fastcast: Five Common SMB Market Research Mistakes (and how not to make them)

The needs and priorities of small and medium-sized businesses (SMBs) vary widely by company size, industry, stage of development and many other factors. Market research lets you identify your highest potential segments, and track their priorities so you know how to connect with them, stay relevant and motivate them to buy. But, market research can

Fastcast: Generating and Qualifying Inbound SMB Leads

Generating and Qualifying Inbound SMB Leads from Bredin, Inc. Stu Richards was recently join by Stephen Archut, Director of Product Marketing at Explorium.ai, in a special Fastcast on Generating and Qualifying Inbound SMB Leads. In this fast-paced and informative Q&A, you’ll learn: The media that SMBs rely on to first learn about offerings like yours

Fastcast: How SMBs Research Applications and Other Tech

In this webinar you’ll learn: SMB operational status and business outlook Technology purchase intent The information sources SMBs use to research products and services for their business The specific influencers, sites and publications that SMBs use to assess products and services for their business The benefits of new hardware or applications that are most important to SMBs The content formats that SMBs prefer from vendors like you

Fastcast: SMB Business Outlook and Spending Plans

In this webcast you’ll learn: The SMB state of mind: business outlook, operational status, and expected time to return to ‘normal’ SMB priorities and challenges Key application usage and purchase plans Credit usage and intent – including traditional banks vs. fintech Job board usage and intent – including the specific sites they plan to use

Fastcast: Engaging SMBs with Content and Social

Engaging SMBs with Content and Social from Bredin, Inc. Watch the entire Fastcast recording featuring a conversation with Kendall Walters, Campaign Content Manager at Hootsuite, on using content and social to engage SMBs.

Fastcast: Capturing the Attention of SMBs

Capturing the Attention of SMBs from Bredin, Inc. In this fast-paced and informative webcast, you’ll learn: The events or triggers prompt SMBs to start investigating new products or services Who within the SMB organization initiates product research in key categories Which specific information sources SMBs use to learn about products and services for their business The publications, newsletters, sites

Fastcast: SMB Business Outlook and Spending Plans

SMB Business Outlook and Spending Plans from Bredin, Inc.   What is the SMB business outlook, and how confident are they about spending, hiring and expanding as the pandemic wanes? What are their priorities and concerns? What technology do they use, and what do they plan to buy? What are the key differences in SMB