The Most Challenging SMB Expenses Each month, Bredin surveys 500 principals of U.S. SMBs in our shared-client survey the SMB Pulse. This month, we asked SMBs to rate how challenging each of the various costs of running a business are. There are some important insights for your sales and marketing to this high-potential segment. Costs…
SMB Business Challenges: A Shift in the Rankings Each month, Bredin surveys 500 principals of U.S. SMBs in our shared-client survey the SMB Pulse. This month, the results confirm some longstanding trends — and provide a few surprises, which speak to the outlook of SMBs and your opportunities to engage with and sell to them.…
Anyone marketing to the small and midsized business (SMB) market wants to understand how decisions are made. They also want to know who SMBs are buying from and what they want to buy. In Bredin’s recent research with 500 principals of U.S. SMBs, we uncovered some habits and preferences that matter to anyone marketing to…
-->What SMBs want to learn in 4Q If you’re developing your content calendar for the rest of the year, there are a few key themes you can use to provide content that matters to SMBs. While SMBs look to you first and foremost for advice relevant to your brand – for example financial management advice…
What is an SMB, anyway? It’s August, theoretically the dog days of summer. We thought these supposed-to-be-saner days of the year would be a good time for a refresher on the SMB market: what defines an SMB, how many there are, what industries they are in, and what keeps them up at night. Think of…
The Five Secrets of Great SMB Content What do SMBs want in content from their vendors? Or, to put it another way, how can you make your content stand out in an increasingly crowded content marketing environment? To find out, Bredin recently surveyed 500 U.S. SMB principals. Here are the top five attributes SMBs say…
Although our research shows that SMB optimism is off its July 2017 peak, SMBs still have aggressive purchase and activity plans for 2019. And there’s a lot of sales potential for vendors in all kinds of categories, from banking and benefits to tech and telco. First, here’s a quick look at what SMBs have: Office…
One of many the challenges faced by SMB content marketers is the effort required to develop breakthrough content. Apart from the significant challenge of determining the optimal mix of formats, topics and placement, content marketers must also develop content that stands out from an increasingly crowded field. The fix? Data. Here are three ways that…
Small and midsized business (SMBs) use emails from vendors like you to get business advice and to decide what to buy. 63% of SMB principals in a recent Bredin survey cited email newsletters from vendors as their most-preferred content format. And close to half reported that they are more likely do business with a company…
Small and midsized business (SMB) principals want two things in a salesperson: an understanding of their business pain points and knowledge of their industry challenges. In fact, 81% of business owners in a recent Bredin survey of 500 U.S. SMB principals say it is “important” for vendors to understand their business and industry challenges. Here…