Category Archives: The Bredin Report

Bredin Report: Using content to make sales

Content can have a significant impact on sales, but SMBs report that vendors can do a better job of creating assets that really speak to their needs. In a recent Bredin survey of 500 small and midsized businesses (SMBs), one in three respondents reported making a purchase based on content such as management tips or advice. The

Bredin Report: Why now is a good time to focus on startups

Last month, 90,000 new business applications were filed in one week –thirty-eight percent more than this time last year, according to the U.S. Census Bureau. In the third quarter of 2020, business applications were up almost 75% over the second quarter of 2020. Challenging economic times and startups are often connected. For example, as the

Bredin Report: What do SMBs want in your content?

Each month, we survey 500 SMB principals to keep track of their evolving needs and priorities. We recently asked what they want in content from vendors like you. The results are intriguing: Overall, SMBs most want your content to be easy to understand. It’s the single most important content attribute across all respondents, although preference varies slightly by

Bredin Report: What messaging motivates SMBs?

Each month, we survey 500 SMB principals to keep track of their evolving needs and priorities. We recently asked what messaging motivates them to make a purchase of a product or service for their business. The results are intriguing: Very small businesses (VSBs, <20 employees) rate excellent customer service most important – 80% rate it extremely or very important.

Bredin Report: SMB yearend priorities

Each month, we survey 500 SMB principals to keep track of their evolving needs and priorities. We recently asked what they plan to do or buy by the end of the year, and the results are intriguing: Good news for FedEx, UPS and the USPS: the most common action SMBs plan by the end of the year

Bredin Report: How is COVID-19 affecting SMB priorities?

With so much of the focus of small and mid-sized businesses (SMBs) today on coping with the effects of COVID-19, we wanted to see how SMB priorities have changed since just before the pandemic. The results are intriguing: The biggest change is with coping with economic uncertainty; 64% rate it a somewhat or much higher priority now than

Bredin Report: What COVID-19 help do SMBs want from you?

COVID-19 has been a cataclysm for many small and mid-sized businesses (SMBs): 1.85 million SMBs closed in the second quarter, with projected total COVID-19 closures exceeding the Great Recession To pick one industry, 100,000 (which is one in every six) restaurants have closed permanently According to our latest research, Two in three SMBs (68%) are

Bredin Report: Selling SaaS to SMBs, Part 2

Last time, we discussed what applications SMBs use in the cloud, their cloud adoption plans, and the key drivers of cloud adoption. Our survey of 500 SMB principals via the Bredin SMB Pulse yielded many additional insights on selling SaaS to SMBs, though, including how they learn about, research and decide on SaaS solutions, what

Bredin Report: Selling SaaS to SMBs, Part 1

The COVID-19 pandemic has accelerated SMB technology adoption. Whether it is to sell more online, reduce costs or boost productivity, the pandemic has forced many SMBs to reassess their operations and deploy technology to improve many aspects of their business. One of the leading ways SMBs are adopting technology, of course, is software as a

Bredin Report: What motivates SMBs to buy?

SMB purchase motivators Each month, Bredin surveys 500 U.S. SMB principals in our shared-client survey the SMB Pulse. Recently, we asked SMBs about the relative importance of a wide range of product and service benefits. While not all of the benefits we surveyed may be relevant to your offerings, the results may still be useful