When your content team understands what motivates SMBs to research and buy, they’ll be better prepared to prioritize, plan and create strong advisory content. Bredin research shows a significant variation between what prompts various SMB subsegments to buy, and in the content that engages them during the sales process. Consider what the data below says…
Content is an integral part of most marketer’s tool kits for targeting SMBs. Done right, content marketing can attract high-potential SMB prospects, engage them and close sales: Bredin research has shown that advisory content makes SMBs more likely to buy and to remain loyal customers. Use these four tips to get more from your SMB…
With the pandemic, small and mid-sized businesses (SMBs) are looking for more business management advice than ever before from vendors like you. Recent Bredin research found that 70% of SMBs with 100 to 500 employees and 35% of those with 20 to 99 employees have increased their use of vendor content since the pandemic began.…
Each month, we survey 500 SMB principals to keep track of their evolving needs and priorities. We recently asked what effect the COVID-19 pandemic has had on their business. The most immediate and striking impact, of course, is on revenue. In February, before the pandemic hit, many SMBs expected to grow by double digits or…
Content can have a significant impact on sales, but SMBs report that vendors can do a better job of creating assets that really speak to their needs. In a recent Bredin survey of 500 small and mid-sized businesses (SMBs), one in three respondents reported making a purchase based on content such as management tips or advice. The…
Last month, 90,000 new business applications were filed in one week –thirty-eight percent more than this time last year, according to the U.S. Census Bureau. In the third quarter of 2020, business applications were up almost 75% over the second quarter of 2020. Challenging economic times and startups are often connected. For example, as the…
Each month, we survey 500 SMB principals to keep track of their evolving needs and priorities. We recently asked what they want in content from vendors like you. The results are intriguing: Overall, SMBs most want your content to be easy to understand. It’s the single most important content attribute across all respondents, although preference varies slightly by…
Each month, we survey 500 SMB principals to keep track of their evolving needs and priorities. We recently asked what messaging motivates them to make a purchase of a product or service for their business. The results are intriguing: Very small businesses (VSBs, <20 employees) rate excellent customer service most important – 80% rate it extremely or very important.…
Each month, we survey 500 SMB principals to keep track of their evolving needs and priorities. We recently asked what they plan to do or buy by the end of the year, and the results are intriguing: Good news for FedEx, UPS and the USPS: the most common action SMBs plan by the end of the year…
With so much of the focus of small and mid-sized businesses (SMBs) today on coping with the effects of COVID-19, we wanted to see how SMB priorities have changed since just before the pandemic. The results are intriguing: The biggest change is with coping with economic uncertainty; 64% rate it a somewhat or much higher priority now than…