Since the beginning of the year, the Bredin Report has featured data on key SMB priorities and preferences. We’ve illuminated what SMBs want during the sale process, how to granularize messaging for the best results and ways to deepen your connection with your SMB target. This week, we present four of our most popular Bredin…
When was the last time you spoke with an SMB? Not just any SMB, but one who fits your target profile? If you do, you may learn things like why your customers underutilize your product or service, what causes prospects to abandon transactions on your site, or how to motivate them to switch vendors. In-depth…
Bredin’s recent SMB Pulse research reveals that SMBs with 20 to 500 employees rate advice from their bank much more highly than those with fewer than 20 employees (very small businesses, or VSBs). Larger SMBs are five times more likely than their smaller peers to even be aware that their bank provides business management advice. Businesses with 20 to 99 employees…
In a recent Bredin Fastcast, our CEO Stu Richards chatted with Jay Schwedelson about ways to use email to attract and engage small and midsized businesses (SMBs). Schwedelson is president and CEO of Outcome Media and founder of SubjectLine.com. Schwedelson shared his insights on the best practices for writing subject lines, email testing, calls to…
SMBs are generally satisfied with their bank – and the larger the SMB, the higher their satisfaction. However, satisfaction does not equate to loyalty; the likelihood to change banks increases dramatically with SMB size. Bredin’s recent SMB Pulse research reveals that almost one in three SMBs with 100 to 500 employees (midsized businesses, or MBs) are likely to switch…
Economic uncertainty can cause SMBs to reassess their spending plans. As a result, SMB marketers need to sharpen their marketing strategies and messaging. Market research gives you a path through uncertainty. It provides profitable insights both for prospecting and customer retention. Specifically, research lets you: Boost marketing ROI Research provides essential guidance for your media…
Lots of companies are vying for small and midsized business (SMB) banking relationships so it’s important to look at exactly what SMBs like about their current bank, and where banks are falling short. Bredin’s recent SMB Pulse survey of 500 U.S.-based SMB principals reveals how SMBs feel about their bank, and why. Forty-three percent of…
In a Bredin Fastcast, our CEO Stu Richards talked with Vertical IQ’s vice president of strategic partnerships Paul Hock about the benefits of industry marketing to small and midsized businesses (SMBs). VerticalIQ delivers cloud-based, focused intelligence on 540+ unique industries to businesses of all sizes. Hock offered insight on the power of having an in-depth…
In a survey of 500 U.S. SMB principals, we found that businesses using or planning to adopt a SaaS solution are very interested in learning how to maximize use of your cloud application. They also want business advice and help assessing the benefit your cloud solution will provide to their company. SMBs with fewer than…
When we surveyed 500 U.S.-based SMB principals, we found that most would rather buy a SaaS solution directly from a vendor than from an IT reseller, consultant or managed service provider (MSP). However, SMBs who prefer to buy indirectly cite implementation support, help in choosing the right solution and training as their top motivators. The…