Category Archives: The Bredin Report

What COVID-19 help do SMBs want from you?

COVID-19 has been a cataclysm for many small and mid-sized businesses (SMBs): 1.85 million SMBs closed in the second quarter, with projected total COVID-19 closures exceeding the Great Recession To pick one industry, 100,000 (which is one in every six) restaurants have closed permanently According to our latest research, Two in three SMBs (68%) are

Bredin Report: Selling SaaS to SMBs, Part 2

Last time, we discussed what applications SMBs use in the cloud, their cloud adoption plans, and the key drivers of cloud adoption. Our survey of 500 SMB principals via the Bredin SMB Pulse yielded many additional insights on selling SaaS to SMBs, though, including how they learn about, research and decide on SaaS solutions, what

Bredin Report: Selling SaaS to SMBs, Part 1

The COVID-19 pandemic has accelerated SMB technology adoption. Whether it is to sell more online, reduce costs or boost productivity, the pandemic has forced many SMBs to reassess their operations and deploy technology to improve many aspects of their business. One of the leading ways SMBs are adopting technology, of course, is software as a

Bredin Report: What motivates SMBs to buy?

SMB purchase motivators Each month, Bredin surveys 500 U.S. SMB principals in our shared-client survey the SMB Pulse. Recently, we asked SMBs about the relative importance of a wide range of product and service benefits. While not all of the benefits we surveyed may be relevant to your offerings, the results may still be useful

Bredin Report: How long does it take SMBs to buy?

SMB purchase timing: it’s not what you might think Each month, Bredin surveys 500 U.S. SMB principals in our shared-client survey the SMB Pulse. Recently, we asked SMBs how long it takes them to make a purchase decision in a wide range of product and service categories. The results may surprise you. SMBs make a

Bredin Report: What’s on SMBs’ 2020 shopping list?

SMB 2020 shopping priorities Each month, Bredin surveys 500 U.S. SMB principals in our shared-client survey the SMB Pulse. Recently, we asked SMBs what they plan to do or buy for their business this year. The one thing SMBs are most likely to pay for… …depends on their company size. For very small businesses (VSBs,

Bredin Report: Who has the ear of the SMB principal?

The Most Influential SMB Advisors Each month, Bredin surveys 500 U.S. SMB principals in our shared-client survey the SMB Pulse. We recently asked them to rank the importance of various advisors in learning about new products and services. There are some great learnings for your sales and marketing to this high-potential segment. SMB principals say

Bredin Report: What Expenses Keep SMBs Up at Night?

The Most Challenging SMB Expenses Each month, Bredin surveys 500 principals of U.S. SMBs in our shared-client survey the SMB Pulse. This month, we asked SMBs to rate how challenging each of the various costs of running a business are. There are some important insights for your sales and marketing to this high-potential segment. Costs

Bredin Report: What Keeps SMBs Up at Night?

SMB Business Challenges: A Shift in the Rankings Each month, Bredin surveys 500 principals of U.S. SMBs in our shared-client survey the SMB Pulse. This month, the results confirm some longstanding trends — and provide a few surprises, which speak to the outlook of SMBs and your opportunities to engage with and sell to them.

Bredin Report: What SMB Hiring Habits Reveal

Anyone marketing to the small and midsized business (SMB) market wants to understand how decisions are made. They also want to know who SMBs are buying from and what they want to buy. In Bredin’s recent research with 500 principals of U.S. SMBs, we uncovered some habits and preferences that matter to anyone marketing to