Sales Meetings Plus Content Are Winning Combo Despite the rise of “self-service” product research by SMBs, your sales team still plays a critical role – from introducing new offerings to closing the deal. In recent Bredin research SMBs told us that sales reps are important at every stage of the sales cycle. SMBs rate peers…
Use SMB Content Bylines to Build Your Brand Lots of content for the SMB audience includes a writer byline. While this is a great idea if the author is an expert from your company and a good idea if the author is an external industry expert, you really shouldn’t promote freelance writers in bylines. Why?…
Three Traits of Great SMB Content Lots of SMB marketers churn out content on interesting topics in of-the-moment formats. Very little of this content actually helps with marketing objectives. Why? Because it does not align with what SMBs want for topics, specificity and even product information. Here’s how to hit the mark on each…
Inside the Mind of the SMB Tech Buyer SMBs lean heavily on technology to succeed. Bredin’s latest research reveals why they buy, how they learn about technology, and who they want to buy from. Why SMBs buy tech To boost performance. Overall, 48% of SMBs buy tech to improve functionality and 47% buy to improve…
In survey after survey, small and midsized business (SMB) owners say they trust their peers more than any other source of information during the research and purchase process. In a recent Bredin study, SMBs ranked information sources for each stage of the sales cycle. But SMBs don’t just talk to their peers about products and services. They crave…
New Bredin research shows that interactive tools are now the second-most popular content format for SMBs to get business management advice, after email newsletters. Interactive tools connect with SMBs at every stage of the sales cycle. Interactive tools can help you: Build your brand Interactive tools can enhance SMB perception of your brand – and…
It’s a common perception that small businesses think all banks are alike. They don’t. Their experience with, and perceptions of, different banks vary widely. And that means that the fortunes of banks serving SBOs can also vary widely. To help you improve SBO customer experience — and as a result, acquisition, retention and revenue —…
SMBs are feeling pretty optimistic: 35% of them expect to grow by double digits this year, and 10% expect to grow by more than 100%. That translates into plans to invest in telecommunications services — whether to improve internet access speed or upgrade a phone system. SMBs understand what being connected — to customers, prospects,…
What technologies are small and midsized businesses (SMBs) most likely to buy this year, and next? How does technology contribute to their success? What do SMBs want from a technology provider? Why do they make a purchase decision? To find out how you can sell tech more effectively to SMBs, we recently surveyed more than…
How do small and midsized businesses (SMBs) learn about products and services for their business? Specifically, what content formats work best to generate awareness? What types of content do they use to conduct research on your offerings? Which formats are most effective to close a sale? What makes content effective? To answer these questions, Bredin…