One of the questions we get most often is which resources small and mid-sized businesses (SMBs) use to learn about products and services for their business. Our clients want data-driven recommendations on where they should be promoting themselves at the consideration stage of the sales cycle. To find out, we recently fielded an SMB Pulse…
As a content agency, we are always interested in which formats work best to help our clients move small and mid-sized businesses (SMBs) through the sales cycle. To find out, we recently fielded an SMB Pulse survey of 500 principals of U.S. companies with up to 500 employees. Specifically, we looked at the research stage…
Our clients often ask us what is top of mind with small and mid-sized businesses (SMBs). To find out, we recently fielded an SMB Pulse survey of 500 principals of U.S. companies with up to 500 employees. Specifically, we asked SMBs to rate the importance of 18 business issues or tasks, ranging from staying in business to…
To uncover the technology adoption plans of small and mid-sized businesses (SMBs), we recently fielded an SMB Pulse survey of 500 principals of U.S. companies with up to 500 employees. We assigned respondents into each of four groups based on their self-selected industry: Professional Services (PS): Advertising/Consulting/Design/Marketing Services, Architect/Engineering, Banking/Insurance/Mortgage, Computer Services/Consulting, Computer Software/Internet, Financial…
One of the questions we are asked frequently is who within SMBs is responsible for researching technology. For example, is it best to target sales and marketing efforts on a principal such as the CEO, President or Owner; an IT decision-maker; or someone else? To find out, we recently fielded an SMB Pulse survey of…
We recently fielded an SMB Pulse survey of 500 principals of U.S. companies with up to 500 employees. Among other things, we wanted to understand how SMBs prefer to engage with a salesperson when they are researching products or services for their businesses. As is often the case with SMBs, there are significant differences by company size.…
We recently fielded an SMB Pulse survey of 500 principals of U.S. companies with up to 500 employees. Among other things, we wanted to understand which benefits SMBs value most when they assess technology solutions for their business – in other words, which messaging you should use at the consideration stage of the sales cycle. Although these…
We recently fielded an SMB Pulse survey of 500 principals of U.S. companies with up to 500 employees. Among other things, we wanted to understand which resources SMBs use most to research products and services for their business – in other words, which media you should use at the consideration stage of the sales cycle. Regardless of…
We recently fielded an SMB Pulse survey of 500 principals of U.S. companies with up to 500 employees. Among other things, we wanted to understand the content formats that SMBs use most to research products and services – in other words, which types of content you should use at the consideration stage. As is often the case…
We recently fielded an SMB Pulse survey of 500 principals of U.S. companies with up to 500 employees. Among other things, we wanted to understand the effect of the pandemic on business operations. First, we asked whether SMBs have been affected by inflation. Slightly more than half of respondents have been, with little variation by company size.…