SMB purchase motivators Each month, Bredin surveys 500 U.S. SMB principals in our shared-client survey the SMB Pulse. Recently, we asked SMBs about the relative importance of a wide range of product and service benefits. While not all of the benefits we surveyed may be relevant to your offerings, the results may still be useful…
SMB purchase timing: it’s not what you might think Each month, Bredin surveys 500 U.S. SMB principals in our shared-client survey the SMB Pulse. Recently, we asked SMBs how long it takes them to make a purchase decision in a wide range of product and service categories. The results may surprise you. SMBs make a…
SMB 2020 shopping priorities Each month, Bredin surveys 500 U.S. SMB principals in our shared-client survey the SMB Pulse. Recently, we asked SMBs what they plan to do or buy for their business this year. The one thing SMBs are most likely to pay for… …depends on their company size. For very small businesses (VSBs,…
The Most Influential SMB Advisors Each month, Bredin surveys 500 U.S. SMB principals in our shared-client survey the SMB Pulse. We recently asked them to rank the importance of various advisors in learning about new products and services. There are some great learnings for your sales and marketing to this high-potential segment. SMB principals say…
The Most Challenging SMB Expenses Each month, Bredin surveys 500 principals of U.S. SMBs in our shared-client survey the SMB Pulse. This month, we asked SMBs to rate how challenging each of the various costs of running a business are. There are some important insights for your sales and marketing to this high-potential segment. Costs…
SMB Business Challenges: A Shift in the Rankings Each month, Bredin surveys 500 principals of U.S. SMBs in our shared-client survey the SMB Pulse. This month, the results confirm some longstanding trends — and provide a few surprises, which speak to the outlook of SMBs and your opportunities to engage with and sell to them.…
Anyone marketing to the small and midsized business (SMB) market wants to understand how decisions are made. They also want to know who SMBs are buying from and what they want to buy. In Bredin’s recent research with 500 principals of U.S. SMBs, we uncovered some habits and preferences that matter to anyone marketing to…
What SMBs want to learn in 4Q If you’re developing your content calendar for the rest of the year, there are a few key themes you can use to provide content that matters to SMBs. While SMBs look to you first and foremost for advice relevant to your brand – for example financial management advice…
What is an SMB, anyway? It’s August, theoretically the dog days of summer. We thought these supposed-to-be-saner days of the year would be a good time for a refresher on the SMB market: what defines an SMB, how many there are, what industries they are in, and what keeps them up at night. Think of…
The Five Secrets of Great SMB Content What do SMBs want in content from their vendors? Or, to put it another way, how can you make your content stand out in an increasingly crowded content marketing environment? To find out, Bredin recently surveyed 500 U.S. SMB principals. Here are the top five attributes SMBs say…