One of the questions we get most often is which content formats work best at each stage of the sales cycle – and especially, which kinds of content moves SMBs into the top of the sales funnel. To get the most current insights – on this and much more – we recently surveyed over 800…
We recently surveyed over 800 SMBs in the U.S., U.K., Canada, Australia and New Zealand on how they learn about product and services for their businesses, which we’ll present in our next Fastcast at 1pmE on Thursday, August 12. One of the interesting findings from this new research is when SMBs bring on key roles,…
We just surveyed over 800 SMBs in the U.S., U.K., Canada, Australia and New Zealand on global SMB business outlook and spending plans, which we’ll present in our next Fastcast at 1pmE on Thursday, July 15. One of the early findings from this new research are the concerns that keep business owners up at night.…
Bredin is fielding some exciting new SMB research in the U.S., U.K., Canada, Australia and New Zealand on global SMB business outlook and spending plans. In our next Bredin Fastcast —1 p.m. ET Thursday, July 15 — we’ll share all of the results. Although we’re still assessing the data, we have some preliminary insights to…
In part 1 of our SMB market overview, we looked at the size and scope of the huge and diverse SMB segment. Let’s continue with a dive into the basics of business formation and funding sources, and a snapshot of the overall SMB contribution to the U.S. economy. What are the most typical SMB business types?…
In our research, we tend to get into the weeds on a whole range of very specific aspects of the SMB market. However, it’s worth pulling back occasionally to ensure you have good context for thinking about the huge and diverse SMB segment, and aren’t overlooking any key segments or marketing opportunities. If you or…
Each month, we survey 500 SMB principals to keep track of their evolving needs and priorities. We recently asked how long it takes SMBs to make a purchase in a variety of categories. The wide range of purchase decision timeframes has implications for your lead nurture efforts. SMB product research timeframe SMB purchase decision timing…
Each month, we survey 500 SMB principals to keep track of their evolving needs and priorities. We recently asked how they feel about technology in general, what motivates them to buy, and what would get them to buy sooner. Tech-forward purchasers SMBs are very different in their fundamental attitudes towards technology. For example, larger SMBs…
When your content team understands what motivates SMBs to research and buy, they’ll be better prepared to prioritize, plan and create strong advisory content. Bredin research shows a significant variation between what prompts various SMB subsegments to buy, and in the content that engages them during the sales process. Consider what the data below says…
Content is an integral part of most marketer’s tool kits for targeting SMBs. Done right, content marketing can attract high-potential SMB prospects, engage them and close sales: Bredin research has shown that advisory content makes SMBs more likely to buy and to remain loyal customers. Use these four tips to get more from your SMB…