Bredin Report: What Content Works Best for SMB Consideration?

We recently fielded an SMB Pulse survey of 500 principals of U.S. companies with up to 500 employees. Among other things, we wanted to understand the content formats that SMBs use most to research products and services – in other words, which types of content you should use at the consideration stage. As is often the case

Bredin Report: How Are SMBs Faring in the Pandemic?

We recently fielded an SMB Pulse survey of 500 principals of U.S. companies with up to 500 employees. Among other things, we wanted to understand the effect of the pandemic on business operations. First, we asked whether SMBs have been affected by inflation. Slightly more than half of respondents have been, with little variation by company size.

Bredin Report: What Do SMBs Want to Be Called?

We recently fielded an SMB Pulse survey of 500 principals of U.S. companies with up to 500 employees. Among other things, we wanted to understand how they prefer vendors to refer to them, to help with terminology in sales and marketing communications. As it turns out, the term SMBs want vendors to use depends on their size.

Fastcast: How SMBs Research Applications and Other Tech

In this webinar you’ll learn: SMB operational status and business outlook Technology purchase intent The information sources SMBs use to research products and services for their business The specific influencers, sites and publications that SMBs use to assess products and services for their business The benefits of new hardware or applications that are most important to SMBs The content formats that SMBs prefer from vendors like you

Bredin Report: SMB Application Adoption Intent

We recently fielded an SMB Pulse survey of 500 principals of U.S. companies with up to 500 employees. Among other things, we wanted to understand their 2022 tech purchase outlook, with a focus on major application categories. First, we asked SMBs what they plan to upgrade. Among both very small businesses (VSBs, 1-19 employees) and

Fastcast: SMB Business Outlook and Spending Plans

In this webcast you’ll learn: The SMB state of mind: business outlook, operational status, and expected time to return to ‘normal’ SMB priorities and challenges Key application usage and purchase plans Credit usage and intent – including traditional banks vs. fintech Job board usage and intent – including the specific sites they plan to use

Bredin Report: How COVID-19 has Afflicted SMBs

How COVID-19 has Afflicted SMBs We recently fielded an SMB Pulse survey of 500 principals of U.S. companies with up to 500 employees. Among other things, we wanted to understand the current impact of the COVID-19 pandemic on SMBs. We asked about a variety of topics: inflation, supply chain, staffing, vaccination and return to the

Bredin Report: Engaging SMBs with Social Media

On a recent Bredin Fastcast, we talked with Kendall Walters, Campaign Content Manager at social media management platform Hootsuite, about the ways companies can engage small and medium-sized businesses (SMBs) with social media. Hootsuite has more than 210,000 paid accounts and millions of users, ranging from SMBs to large enterprises. Walters discussed a recent campaign

Bredin Report: Who is the Most Trusted SMB Brand?

We just finished fielding an SMB Pulse survey of 500 principals of U.S. companies with up to 500 employees. One of the most interesting questions we asked is how much trust SMBs have in leading brands, not only to see how brands rate but to see how brand trust changes over time. And the winner is: Visa,

November 2021 Brand Trust

Note: Response options were “Trust very much,” “Trust somewhat,” “Do not trust” and “No opinion / don’t know this brand.” Percents shown above are the sum of “Trust very much” and “Trust somewhat.” Lower top-two box trust scores may be caused by low trust and/or low brand awareness. Want to learn more? Contact Bredin for more detail on