Small and midsized business (SMB) principals want two things in a salesperson: an understanding of their business pain points and knowledge of their industry challenges. In fact, 81% of business owners in a recent Bredin survey of 500 U.S. SMB principals say it is “important” for vendors to understand their business and industry challenges. Here…
Engaging SMBs with Email Newsletters from Bredin, Inc. Watch the entire Fastcast recording.
When we survey SMBs on the quality of vendor content, only half say it’s useful. This means that there’s an opportunity for your content — blogs, whitepapers, infographics, ebooks, etc. — to stand out, if it’s a cut above. The payoff can be big: 71% of SMBs say good content makes them think more favorably…
Selling SaaS to SMBs from Bredin Download the deck here or watch the entire Fastcast recording.
Video is an essential part of any content initiative targeting the SMB market. When it’s done right, video works to attract leads and nurture them until they are ready to buy. Bredin’s recent research found that SMBs cite videos as a top content format at every stage of the sales cycle. Specifically, at the awareness…
With the investment required to create great content for small and mid-sized businesses (SMBs), your content had better move SMBs towards a new or repeat purchase. The question is, what are the best types of content to move SMBs through the sales cycle? To find out, we surveyed 500 U.S. SMB principals on the formats…
As the cost of search terms and online ads rises and response rates decline, direct mail (DM) is emerging as a go-to tool for SMB marketers. Why? Two reasons. First, online advertising is increasingly expensive, and the performance of online tactics is becoming more difficult to predict. Second, new technology has made DM an even…
Our clients often ask us what topics their SMB content should cover. The answer depends on your target audience and what your brand represents. The most meaningful topics lie in the sweet spot between the challenges your audience faces and what your brand means to SMBs. These tips can help you select the right topics…
Moving SMBs Through the Sales Cycle with Content from Bredin, Inc. The entire Fastcast recording is available here.
Email newsletters are the workhorse of content marketing targeting SMBs. They remain a surprisingly effective way to keep your brand top of mind, enhance your position as a thought leader and showcase your offerings. If you don’t have an email newsletter, read on to see why you should. Already have one? Use our tips below…