Bredin Report: Why You Should Monitor Your Brand

A strong brand means SMBs will pay a premium for your offerings, stay loyal, and even spread the word. It can also lower your cost of customer acquisition. But how do you assess the strength of your brand among SMBs? In this two-part series, we’ll explore brand tracking metrics, methodologies, and best practices. Why Brand

Bredin Report: Q2-3’s Most Valuable SMB Research

SMB priorities and plans are always evolving, which is why Bredin polls 500 SMB principals every month. In case you missed any of our recent monthly data reveals on AI, payments, or resource centers, see a recap below. Up next from us: more on SMB AI plans, security solutions purchase intent and payroll purchase plans. Get in

Bredin Report: How Much Time Do SMBs Spend on Your Resource Center?

How much time does an SMB typically spend on a visit to a resource center? The answer might surprise you. Bredin’s recent survey of 500 U.S.-based principals reveals that close to half of SMBs spend between 10 and 30 minutes. Close to one-third of SMBs commit a full 30 minutes to an hour to the tips, advice

Bredin Report: Why You Need Product Information on Your Resource Center

If you have a resource center on your site, it’s fair to wonder how much, if any, product information it should include alongside your business-building tips and advice. After all, most resource centers are intended to show that you are a source of support and guidance, not just a vendor. However, in our recent SMB Pulse survey of

Bredin Report: Best SMB Content Formats for a Resource Center

SMBs Want Webcasts, Research Reports and Insight What content formats work best to attract and engage SMBs when they visit your resource center? Bredin’s recent survey of 500 U.S.-based principals posed that question to SMBs who regularly visit vendor resource centers. More than half of SMBs visit a resource center — defined as the section of a

Bredin Report: What SMBs Want in a Resource Center

If you have a resource center — a section of your site providing business management advice, as opposed to just product information — it’s important to know what SMBs want to learn from you. Bredin’s most recent SMB Pulse survey of 500 U.S.-based principals reveals that the answer is it depends on the size of the SMB

Bredin Report: Optimizing Pricing for Your SMB Sales

SMBs carefully consider price at all stages of the sales cycle, so optimizing pricing is essential to success with SMBs. Recent Bredin research into tech purchases reveals that more than 50% of SMBs cite cost as an important factor at the research stage, and 45% of SMBs using or planning to adopt a cloud product

Bredin Report: How to Close an SMB Payment Solution Sale

What offer works best to get an SMB to buy a payment solution? It depends on the size of the SMB. Very small businesses (VSBs, with fewer than 20 employees) and small businesses (SBs, with 20 to 99 employees) are most swayed by a free trial, followed by a price reduction. Midsized businesses (MBs, with

Bredin Report: How SMBs Learn About Payment Solutions

The top information sources for SMBs to first learn about and then research payment solutions are search, peers and technology solution providers. Variations exist by size of SMB and these differences are important to your marketing and sales planning. This insight comes from our most recent SMB Pulse survey of 500 U.S.-based principals. Very small businesses (VSBs,

Fastcast: Engaging SMBs via a Resource Center

Content marketing to SMBs is a challenge. What topics are they most interested in? What formats do they prefer? What mix of advice and product information do they want? How often should you update content to keep them coming back to your blog or resource center? In this new research, Engaging SMBs via a Resource Center,