Bredin Report: Engaging SMBs – What’s Working Now

At Bredin, we track SMB priorities and preferences to help our clients increase insight and engagement. In case you missed them, here are highlights from our recent newsletters and research. Fastcast: Five Common SMB Market Research Mistakes Bredin CEO Stu Richards shares common research missteps and how your organization can avoid them. Find out how

Bredin Report: Q&A: The Power of Podcasts and Webinars to Engage SMBs

On a recent Bredin Fastcast we talked with Rob Parsons, Manager, Brand and Content at Paychex, about how to use podcasts and webinars to connect with SMBs. Paychex has three ongoing podcast series for human resources (HR) professionals: PULSE, which features Parsons interviewing business leaders on HR trends and best practices; THRIVE, a weekly HR

Fastcast: Engaging SMBs with Podcasts and Webcasts

In this fast-paced and informative Q&A with Rob Parsons, Manager of Brand and Content at Paychex, you’ll learn: The importance of webcasts and podcasts to different kinds of SMBs – by size, industry group and age The ideal length for webcasts and podcasts Campaign tactics to boost performance, such as time of day and day of week

Bredin Report: How SMBs Research Your Offerings, by Industry and Age

One of the questions we get most often is which resources small and mid-sized businesses (SMBs) use to learn about products and services for their business. Our clients want data-driven recommendations on where they should be promoting themselves at the consideration stage of the sales cycle. To find out, we recently fielded an SMB Pulse

Fastcast: Five Common SMB Market Research Mistakes (and how not to make them)

The needs and priorities of small and medium-sized businesses (SMBs) vary widely by company size, industry, stage of development and many other factors. Market research lets you identify your highest potential segments, and track their priorities so you know how to connect with them, stay relevant and motivate them to buy. But, market research can

Bredin Report: What Content Works Best for SMB Research?

As a content agency, we are always interested in which formats work best to help our clients move small and mid-sized businesses (SMBs) through the sales cycle. To find out, we recently fielded an SMB Pulse survey of 500 principals of U.S. companies with up to 500 employees. Specifically, we looked at the research stage

Bredin Report: What Are the Top SMB Business Concerns?

Our clients often ask us what is top of mind with small and mid-sized businesses (SMBs). To find out, we recently fielded an SMB Pulse survey of 500 principals of U.S. companies with up to 500 employees. Specifically, we asked SMBs to rate the importance of 18 business issues or tasks, ranging from staying in business to

Bredin Report: How Does SMB Application Adoption Intent Vary by Industry?

To uncover the technology adoption plans of small and mid-sized businesses (SMBs), we recently fielded an SMB Pulse survey of 500 principals of U.S. companies with up to 500 employees. We assigned respondents into each of four groups based on their self-selected industry: Professional Services (PS): Advertising/Consulting/Design/Marketing Services, Architect/Engineering, Banking/Insurance/Mortgage, Computer Services/Consulting, Computer Software/Internet, Financial

Bredin Report: Who Researches Technology within SMBs?

One of the questions we are asked frequently is who within SMBs is responsible for researching technology. For example, is it best to target sales and marketing efforts on a principal such as the CEO, President or Owner; an IT decision-maker; or someone else? To find out, we recently fielded an SMB Pulse survey of

Bredin Report: How do SMBs Want to Work with a Salesperson?

We recently fielded an SMB Pulse survey of 500 principals of U.S. companies with up to 500 employees. Among other things, we wanted to understand how SMBs prefer to engage with a salesperson when they are researching products or services for their businesses. As is often the case with SMBs, there are significant differences by company size.