Bredin Report: SMB Application Adoption Intent

We recently fielded an SMB Pulse survey of 500 principals of U.S. companies with up to 500 employees. Among other things, we wanted to understand their 2022 tech purchase outlook, with a focus on major application categories. First, we asked SMBs what they plan to upgrade. Among both very small businesses (VSBs, 1-19 employees) and

Fastcast: SMB Business Outlook and Spending Plans

SMB Business Outlook and Spending Plans from Bredin, Inc. In this webinar you’ll learn: The SMB state of mind: business outlook, operational status, and expected time to return to ‘normal’ SMB priorities and challenges Key application usage and purchase plans Credit usage and intent – including traditional banks vs. fintech Job board usage and intent

Bredin Report: How COVID-19 has Afflicted SMBs

How COVID-19 has Afflicted SMBs We recently fielded an SMB Pulse survey of 500 principals of U.S. companies with up to 500 employees. Among other things, we wanted to understand the current impact of the COVID-19 pandemic on SMBs. We asked about a variety of topics: inflation, supply chain, staffing, vaccination and return to the

Bredin Report: Engaging SMBs with Social Media

On a recent Bredin Fastcast, we talked with Kendall Walters, Campaign Content Manager at social media management platform Hootsuite, about the ways companies can engage small and medium-sized businesses (SMBs) with social media. Hootsuite has more than 210,000 paid accounts and millions of users, ranging from SMBs to large enterprises. Walters discussed a recent campaign

Bredin Report: Who is the Most Trusted SMB Brand?

We just finished fielding an SMB Pulse survey of 500 principals of U.S. companies with up to 500 employees. One of the most interesting questions we asked is how much trust SMBs have in leading brands, not only to see how brands rate but to see how brand trust changes over time. And the winner is: Visa,

November 2021 Brand Trust

Note: Response options were “Trust very much,” “Trust somewhat,” “Do not trust” and “No opinion / don’t know this brand.” Percents shown above are the sum of “Trust very much” and “Trust somewhat.” Lower top-two box trust scores may be caused by low trust and/or low brand awareness. Want to learn more? Contact Bredin for more detail on

Bredin Report: The SMB Business Outlook

We just finished fielding an SMB Pulse survey of 500 principals of U.S. companies with up to 500 employees, and the results are encouraging: SMBs are feeling significantly more optimistic than just six months ago. Business outlook SMBs generally expect a good 2021. Three in four expect to grow versus 2020: 19% by single digits,

Bredin Report: What Prompts SMBs to Start Shopping?

The funnel is the most common metaphor for the SMB buying process. But what gets an SMB into that funnel in the first place? In other words, what motivates them to begin assessing products and services for their business? To find out, we surveyed over 800 SMBs in the U.S., U.K., Canada, Australia and New

Fastcast: Engaging SMBs with Content and Social

Engaging SMBs with Content and Social from Bredin, Inc. Watch the entire Fastcast recording featuring a conversation with Kendall Walters, Campaign Content Manager at Hootsuite, on using content and social to engage SMBs.

Fastcast: Capturing the Attention of SMBs

Capturing the Attention of SMBs from Bredin, Inc. In this fast-paced and informative webcast, you’ll learn: The events or triggers prompt SMBs to start investigating new products or services Who within the SMB organization initiates product research in key categories Which specific information sources SMBs use to learn about products and services for their business The publications, newsletters, sites