Bredin Report: What’s on SMBs’ Shopping List?

Although our research shows that SMB optimism is off its July 2017 peak, SMBs still have aggressive purchase and activity plans for 2019. And there’s a lot of sales potential for vendors in all kinds of categories, from banking and benefits to tech and telco. First, here’s a quick look at what SMBs have: Office

Bredin Report: Three ways research improves SMB content marketing

One of many the challenges faced by SMB content marketers is the effort required to develop breakthrough content. Apart from the significant challenge of determining the optimal mix of formats, topics and placement, content marketers must also develop content that stands out from an increasingly crowded field. The fix? Data. Here are three ways that

Bredin Report: How to create an email newsletter SMBs want

Small and midsized business (SMBs) use emails from vendors like you to get business advice and to decide what to buy. 63% of SMB principals in a recent Bredin survey cited email newsletters from vendors as their most-preferred content format. And close to half reported that they are more likely do business with a company

Bredin Report: Why sales teams succeed with SMB content

Small and midsized business (SMB) principals want two things in a salesperson: an understanding of their business pain points and knowledge of their industry challenges. In fact, 81% of business owners in a recent Bredin survey of 500 U.S. SMB principals say it is “important” for vendors to understand their business and industry challenges. Here

Bredin Report: How to Create Great SMB Content

When we survey SMBs on the quality of vendor content, only half say it’s useful. This means that there’s an opportunity for your content — blogs, whitepapers, infographics, ebooks, etc. — to stand out, if it’s a cut above. The payoff can be big: 71% of SMBs say good content makes them think more favorably

Bredin Report: Good Videos Attract, Nurture and Convert SMBs

Video is an essential part of any content initiative targeting the SMB market. When it’s done right, video works to attract leads and nurture them until they are ready to buy. Bredin’s recent research found that SMBs cite videos as a top content format at every stage of the sales cycle. Specifically, at the awareness

Bredin Report: Choosing the Right Formats to Reach Your SMB Content Goals

With the investment required to create great content for small and mid-sized businesses (SMBs), your content had better move SMBs towards a new or repeat purchase. The question is, what are the best types of content to move SMBs through the sales cycle? To find out, we surveyed 500 U.S. SMB principals on the formats