Bredin Report: How to Appeal to Your Target SMB

Since the beginning of the year, the Bredin Report has featured data on key SMB priorities and preferences. We’ve illuminated what SMBs want during the sale process, how to granularize messaging for the best results and ways to deepen your connection with your SMB target. This week, we present four of our most popular Bredin

Bredin Report: Why You Should Be Talking to SMBs

When was the last time you spoke with an SMB? Not just any SMB, but one who fits your target profile? If you do, you may learn things like why your customers underutilize your product or service, what causes prospects to abandon transactions on your site, or how to motivate them to switch vendors. In-depth

Bredin Report: Which SMBs Want Bank Content the Most?

Bredin’s recent SMB Pulse research reveals that SMBs with 20 to 500 employees rate advice from their bank much more highly than those with fewer than 20 employees (very small businesses, or VSBs). Larger SMBs are five times more likely than their smaller peers to even be aware that their bank provides business management advice. Businesses with 20 to 99 employees

Bredin Report: 6 Ways to Improve Your Email Marketing to SMBs

In a recent Bredin Fastcast, our CEO Stu Richards chatted with Jay Schwedelson about ways to use email to attract and engage small and midsized businesses (SMBs). Schwedelson is president and CEO of Outcome Media and founder of Schwedelson shared his insights on the best practices for writing subject lines, email testing, calls to

Fastcast: Email Marketing to SMBs – What’s Working Now

In this webcast, you’ll learn: The best stage of the sales cycle for email promotions and newsletters Email tactics to engage SMBs Common pitfalls to avoid Subject line tips to increase open rates Ideal sending days/frequencies Small changes that make a big impact Best practices in: List development and permissions management Copy length Use of

Bredin Report: What SMBs Want From Banks

SMBs are generally satisfied with their bank – and the larger the SMB, the higher their satisfaction. However, satisfaction does not equate to loyalty; the likelihood to change banks increases dramatically with SMB size. Bredin’s recent SMB Pulse research reveals that almost one in three SMBs with 100 to 500 employees (midsized businesses, or MBs) are likely to switch

Bredin Report: 4 Reasons to Prioritize Research in an Uncertain Economy

Economic uncertainty can cause SMBs to reassess their spending plans. As a result, SMB marketers need to sharpen their marketing strategies and messaging. Market research gives you a path through uncertainty. It provides profitable insights both for prospecting and customer retention. Specifically, research lets you: Boost marketing ROI Research provides essential guidance for your media

Bredin Report: What Drives SMB Business Bank Satisfaction

Lots of companies are vying for small and midsized business (SMB) banking relationships so it’s important to look at exactly what SMBs like about their current bank, and where banks are falling short. Bredin’s recent SMB Pulse survey of 500 U.S.-based SMB principals reveals how SMBs feel about their bank, and why. Forty-three percent of

Bredin Report: Q&A: Why Industry Marketing to SMBs Works

In a Bredin Fastcast, our CEO Stu Richards talked with Vertical IQ’s vice president of strategic partnerships Paul Hock about the benefits of industry marketing to small and midsized businesses (SMBs). VerticalIQ delivers cloud-based, focused intelligence on 540+ unique industries to businesses of all sizes. Hock offered insight on the power of having an in-depth

Fastcast: The Benefits of Industry Marketing to SMBs

In this webcast, you’ll learn: The advantages of marketing to SMBs by industry How to define “industry” – e.g., at the two-digit or six-digit NAICS level How many industries an organization can target effectively Whether a product or service must be tailored to a specific industry to be sold effectively What it takes to sell