How SMB data improves content planning

When your content team understands what motivates SMBs to research and buy, they’ll be better prepared to prioritize, plan and create strong advisory content. Bredin research shows a significant variation between what prompts various SMB subsegments to buy, and in the content that engages them during the sales process. Consider what the data below says

Bredin Report: 4 Tips for Better Content Marketing to SMBs in 2021

Content is an integral part of most marketer’s tool kits for targeting SMBs. Done right, content marketing can attract high-potential SMB prospects, engage them and close sales: Bredin research has shown that advisory content makes SMBs more likely to buy and to remain loyal customers. Use these four tips to get more from your SMB

Bredin Report: The effect of COVID-19 on SMBs

Each month, we survey 500 SMB principals to keep track of their evolving needs and priorities. We recently asked what effect the COVID-19 pandemic has had on their business. The most immediate and striking impact, of course, is on revenue. In February, before the pandemic hit, many SMBs expected to grow by double digits or

Bredin Report: Using content to make sales

Content can have a significant impact on sales, but SMBs report that vendors can do a better job of creating assets that really speak to their needs. In a recent Bredin survey of 500 small and mid-sized businesses (SMBs), one in three respondents reported making a purchase based on content such as management tips or advice. The

Bredin Report: Why now is a good time to focus on startups

Last month, 90,000 new business applications were filed in one week –thirty-eight percent more than this time last year, according to the U.S. Census Bureau. In the third quarter of 2020, business applications were up almost 75% over the second quarter of 2020. Challenging economic times and startups are often connected. For example, as the

Bredin Report: What do SMBs want in your content?

Each month, we survey 500 SMB principals to keep track of their evolving needs and priorities. We recently asked what they want in content from vendors like you. The results are intriguing: Overall, SMBs most want your content to be easy to understand. It’s the single most important content attribute across all respondents, although preference varies slightly by

Bredin Report: What messaging motivates SMBs?

Each month, we survey 500 SMB principals to keep track of their evolving needs and priorities. We recently asked what messaging motivates them to make a purchase of a product or service for their business. The results are intriguing: Very small businesses (VSBs, <20 employees) rate excellent customer service most important – 80% rate it extremely or very important.