Bredin Report: SMB Market Overview

In our research, we tend to get into the weeds on a whole range of very specific aspects of the SMB market. However, it’s worth pulling back occasionally to ensure you have good context for thinking about the huge and diverse SMB segment, and aren’t overlooking any key segments or marketing opportunities. If you or

Bredin Report: Who Should You Be You Selling To?

Each month, we survey 500 SMB principals to keep track of their evolving needs and priorities. We recently asked SMB principals who they rely on to learn about and make a purchase decision on products and services for their business. The results have implications for your targeting efforts. Who do SMB principals learn from? SMBs

Bredin Report: How Long Does it Take SMBs to Buy?

Each month, we survey 500 SMB principals to keep track of their evolving needs and priorities. We recently asked how long it takes SMBs to make a purchase in a variety of categories. The wide range of purchase decision timeframes has implications for your lead nurture efforts. SMB product research timeframe SMB purchase decision timing

Bredin Report: Accelerating Tech Sales to SMBs

Each month, we survey 500 SMB principals to keep track of their evolving needs and priorities. We recently asked how they feel about technology in general, what motivates them to buy, and what would get them to buy sooner. Tech-forward purchasers SMBs are very different in their fundamental attitudes towards technology. For example, larger SMBs

Bredin Report: How SMB data improves content planning

When your content team understands what motivates SMBs to research and buy, they’ll be better prepared to prioritize, plan and create strong advisory content. Bredin research shows a significant variation between what prompts various SMB subsegments to buy, and in the content that engages them during the sales process. Consider what the data below says

Bredin Report: 4 Tips for Better Content Marketing to SMBs in 2021

Content is an integral part of most marketer’s tool kits for targeting SMBs. Done right, content marketing can attract high-potential SMB prospects, engage them and close sales: Bredin research has shown that advisory content makes SMBs more likely to buy and to remain loyal customers. Use these four tips to get more from your SMB

Bredin Report: The effect of COVID-19 on SMBs

Each month, we survey 500 SMB principals to keep track of their evolving needs and priorities. We recently asked what effect the COVID-19 pandemic has had on their business. The most immediate and striking impact, of course, is on revenue. In February, before the pandemic hit, many SMBs expected to grow by double digits or

Bredin Report: Using content to make sales

Content can have a significant impact on sales, but SMBs report that vendors can do a better job of creating assets that really speak to their needs. In a recent Bredin survey of 500 small and mid-sized businesses (SMBs), one in three respondents reported making a purchase based on content such as management tips or advice. The