Bredin Report: The best way to address your SMB customer

Knowing how your small and midsized business (SMB) prospects and customers want to be addressed is essential for effective engagement. In Bredin’s most recent survey of 500 U.S. principals, we asked them what they want to be called. As is often the case with SMBs, there is no one-size-fits all solution. Respondents from companies with

Fastcast: Small Business Outlook and Bank Preferences

In this video Bredin CEO Stu Richards presents a fast-paced and informative webcast with new research on: The SMB business outlook: How optimistic small businesses are about their business prospects Which challenges keep small business owners up at night How concerned businesses are about inflation, interest rates, supply chain issues and other issues Whether small

Bredin Report: SMB SaaS Purchase Plans

In Bredin’s most recent SMB Pulse survey of 500 U.S. small and midsized business (SMB) principals, we explored their SaaS adoption intentions. Our research reveals that SaaS adoption plans vary dramatically by company size and that all SMBs share a demand for reliability, functionality and security in any cloud application they adopt. The table below

Bredin Report: Bank leaders reveal plans and priorities for small business engagement

Bredin recently surveyed business banking leaders to learn what’s working now in small business acquisition, and their strengths and challenges in the small business segment. Four in five respondents say they consider the small business segment to be extremely or very important compared with retail, commercial and wealth management lines of business. In most banks,

Bredin Report: SMB Outlook and Priorities

Despite concerns about the economy, regulations and cybersecurity, most small and midsized businesses (SMBs) have a positive business outlook and expect increased revenue in 2022. Our just-fielded SMB Pulse survey of principals of U.S. companies with up to 500 employees reveals that close to 60% expect increased revenues this year compared to 2021. Detail by

Bredin Report: Mastering Digital Acquisition of SMBs

At the Small Biz Banking conference in Nashville recently, our CEO Stu Richards talked with Jamal Miller, senior director of product marketing at Intuit Mailchimp and Rob Parsons, manager of content and brand at Paychex, about how their companies attract and engage SMBs. STU RICHARDS: What’s important to keep in mind when you’re trying to reach SMB decision-makers? JAMAL MILLER: We do a lot

Bredin Report: Q&A: Understanding Startups: Trends in Small Business Formation

In a recent Bredin Fastcast, our CEO Stu Richards spoke with MarketForce’s senior vice president of growth/new business, Bruce Kimmel, about the recent wave of new small businesses. MarketForce provides data on newly registered businesses in the U.S. and Canada to help marketers connect with companies early in their formation process. Kimmel provided valuable insight into the profile of

Fastcast: Riding the Wave of Small Business Startups

In this video Bredin CEO Stu Richards has a conversation with Bruce Kimmel, Senior Vice President of Growth at MarketForce, on the wave of small business formation. Bruce brings terrific experience in helping companies acquire startup customers. In this fast-paced and informative Q&A, you’ll learn: What’s driving the wave of small business formation in the

Bredin Report: Bank Industry Leaders Share Tips for Financial Education

Our CEO, Stu Richards, is excited to be chairing the Small Business Banking Conference October 3-4. Banking industry leaders will gather in Nashville to discuss what works best to attract, engage and retain small business customers. Ahead of the conference, we talked with Elizabeth Dobers, Executive Vice President, Southwest Territory Business Banking executive for PNC Bank, and Shon Aguero,

Bredin Report: 7 Secrets of Marketing SaaS to SMBs

At SaaStr — an outdoor event with a Coachella-meets-the-Consumer-Electronics-Show (CES) feel held in San Mateo, CA, last week — Zomentum CEO Shruti Ghatge and Chief Marketer Shannon Murphy shared “7 Secrets of Influencing and Winning Over SMB Technology Decision Makers.” Zomentum commissioned Bredin to survey SMBs about what they want in a SaaS vendor. The full results