Bredin Report: What SMB Hiring Habits Reveal

Anyone marketing to the small and midsized business (SMB) market wants to understand how decisions are made. They also want to know who SMBs are buying from and what they want to buy. In Bredin’s recent research with 500 principals of U.S. SMBs, we uncovered some habits and preferences that matter to anyone marketing to

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    Upcoming Fastcasts

    Every month, Bredin conducts original research to help you better understand and sell to small and mid-sized businesses (SMBs). Join us for these fast-paced, insightful fastcasts for actionable, research-based tips to motivate SMBs to become – or remain – a customer. SMB Purchase Intent and Process – DECEMBER 5, 1PM ET What do SMBs plan

    Bredin Report: Content Planning for 4Q

    What SMBs want to learn in 4Q If you’re developing your content calendar for the rest of the year, there are a few key themes you can use to provide content that matters to SMBs. While SMBs look to you first and foremost for advice relevant to your brand – for example financial management advice

    Bredin Report: SMB 101: Basics of the SMB Market

    What is an SMB, anyway? It’s August, theoretically the dog days of summer. We thought these supposed-to-be-saner days of the year would be a good time for a refresher on the SMB market: what defines an SMB, how many there are, what industries they are in, and what keeps them up at night. Think of

    Bredin Report: The Difference Between Good and Great SMB Content

    The Five Secrets of Great SMB Content What do SMBs want in content from their vendors? Or, to put it another way, how can you make your content stand out in an increasingly crowded content marketing environment? To find out, Bredin recently surveyed 500 U.S. SMB principals. Here are the top five attributes SMBs say