Our Work

Bredin provides actionable SMB insights and high-impact content to help you achieve your SMB revenue goals.

Recent quantitative research projects:

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For a top-25 bank, we surveyed 600 SMBs to determine how they manage financial challenges.
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For a leading software vendor, we surveyed 1,700 SMBs and 1,400 partners worldwide to determine how partners sell cloud software most effectively to SMBs.
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For a major application software vendor, we surveyed 1,100 SMB IT decision-makers to determine specific business and technology challenges in key verticals, as well as the awareness and impact of different influencers.
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For a global software developer, we surveyed 800 SMBs to understand business and security challenges, and reactions to different messages.
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For a leading credit card issuer, we surveyed 500 SMBs on their attitudes toward and usage of credit tools.
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For a leading accounting software developer, we surveyed 600 SMBs on their usage of and satisfaction with their accounting solutions.
Story Behind How Our Company - Corporate X Webflow Template
Story Behind How Our Company - Corporate X Webflow Template
Story Behind How Our Company - Corporate X Webflow Template

Recent qualitative research projects:

Earning Reports - Corporate X Webflow Template
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Thought Leadership Report

Product usage and messaging

We conducted focus groups for a major online conferencing vendor to determine usage, brand perception, and reaction to various communications and positioning
concepts.

Earning Reports - Corporate X Webflow Template
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Thought Leadership Report

Product requirements

For a major wireless communications vendor, we conducted IDIs with 15 participants in each of three key industries as a first step toward defining industry-specific product requirements.

Earning Reports - Corporate X Webflow Template
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Thought Leadership Report

Journey map development

For a challenger financial management application vendor, we conducted in-depth interviews with small service businesses to uncover opportunities to extend the brand into new offerings.

Earning Reports - Corporate X Webflow Template
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Technology reseller training needs

For a major networking equipment manufacturer, we conducted a phone survey of 50 reseller partners to determine their training format preferences. The presentation helped to define the educational programs that were offered at a series of reseller training roadshows.

Thought Leadership Report

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