SMB Omnibus Research
Agile, affordable SMB insights
The Bredin SMB Omnibus survey provides monthly research on a representative national sample of U.S. SMB principals. This shared-cost research gives you fast, cost-effective survey results.
Each month, the Bredin SMB Omnibus surveys 500 U.S. SMB principals — such as owners, founders, managing directors, partners, CEOs and presidents — at:
- 200 companies of 1 to 19 employees
- 150 companies of 20 to 99 employees
- 150 companies of 100 to 1,000 employees
With the Bredin SMB Omnibus, you can quickly and inexpensively:
- Assess brand, product or ad awareness
- Conduct longitudinal or tracking research
- Determine behaviors, usage or satisfaction
- Generate data for high-value content marketing, social and/or PR campaigns, or for collateral development
- Get reactions to new product features, bundles and pricing
- Identify purchase drivers
- Test ad, message, name, logo or product concepts
- Uncover competitive marketing activity, brand/product perception, usage, satisfaction and purchase intent
How it works
- You can ask any 10 questions you want; your questions are due by 5 p.m. Eastern on the second Thursday of each month.
- You can submit your 10 questions in a variety of formats such as yes/no, single and multiple select, ranking, rating or open-ended. Questions can include simple branching, skipping or piping.
- JPEG or GIF images can be included for an additional fee. The maximum file size is 60K, and maximum image dimensions are 600 by 800 pixels.
- Open-ended responses will be included in the data file. Coding is available for an additional fee.
- Customized cross-tabs and data files are available for an additional fee.
What you get
- The ability to ask 10 custom questions on any topic you like
- As much assistance developing or reviewing your questionnaire as you want
- Fielding status updates
- Raw survey data, at your request (Excel format)
- A PowerPoint deck with weighted summary slides
- Crosstabs for each question, including by company size (headcount and revenue), age, industry, location (state and urban vs. rural) and growth outlook, as well as the respondent age and gender
- A conference call walk-through of the survey results
- Complete privacy and ownership of your data — we don't use or share your survey data
- Bredin can also develop marketing or sales support content such as articles, blog posts, collateral, infographics, interactive tools and webcasts based on your Omnibus data. We can also host webcasts presenting your research results.
Timing
Wave
Questions due
Survey fielded
Data provided
May
5 p.m. EDT Thursday 5/8
5/9–23
Friday, 6/6
June
5 p.m. EDT Thursday 6/12
6/13–27
Friday, 7/11
July
5 p.m. EDT Thursday 7/10
7/11-25
Friday, 8/8
August
5 p.m. EDT Thursday 8/14
8/15–29
Friday, 9/12
September
5 p.m. EDT Thursday 9/11
9/12–26
Friday, 10/10
October
5 p.m. EDT Thursday 10/9
10/10–24
Friday, 11/7
November
5 p.m. EDT Thursday 11/13
11/14–28
Friday, 12/12
December
5 p.m. EDT Thursday 12/4
12/5–19
Friday, 1/9
Get agile, affordable SMB research
Contact usCome and visit one of our offices around the world
Los Angeles, CA
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Address
694 Elk Street
Los Angeles, California(CA), 90017
Los Angeles, California(CA), 90017
Phone
(310) 645-8389
New York, NY
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Address
21 Henry Ford Avenue
Manhattan, New York(NY), 10016
Manhattan, New York(NY), 10016
Phone
(310) 645-8389