Bredin Report: Who is the Most Trusted SMB Brand?

Bredin is fielding some exciting new SMB research in the U.S., U.K., Canada, Australia and New Zealand on global SMB business outlook and spending plans. In our next Bredin Fastcast —1 p.m. ET Thursday, July 15 — we’ll share all of the results. Although we’re still assessing the data, we have some preliminary insights to share.

First, congratulations to Microsoft, the overall most trusted of the 41 SMB brands we surveyed!

Also congratulations to PayPal, which had the highest “trust very much” score, at 43.9%.

Here are the top 10 most trusted SMB brands:

Please rate how much you trust each of these brands.

Need help building your brand standing with SMBs? Bredin can help you understand your brand perception and customer satisfaction through quick-turn, actionable market research. We can also help you develop high-value content to boost SMB thought leadership and brand perception.

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.