The SMB experts

Bredin is focused on one goal: helping clients understand, engage, acquire and retain SMB customers.

Our clients, from emerging marketers to Fortune 500 companies, rely on Bredin for SMB expertise they simply can't get anywhere else. Our longtime experience conducting SMB research enables us to deliver insights that clarify your product and market opportunities, and deliver data to fuel unique and highly effective marketing and sales programs.

Need to jump-start your SMB research, marketing and sales strategies? Email us to schedule.

Our leadership team

Alice Bredin, Founder and President

Alice has more than 25 years of experience in the SMB market. Her in-depth insight into the needs of this audience has made her an invaluable resource to leading SMB marketers.







Stu Richards, CEO

Stu leads the Bredin research team and combines unparalleled SMB insight with depth of qualitative and quantitative research experience. He is a frequent speaker on the SMB market, sharing Bredin's own ongoing SMB market research insights. Stu holds an MBA from the Amos Tuck School at Dartmouth College.




What our clients say

"Clear leaders in the B2SMB space."
Vice President, major financial services firm



"Your research was terrific; very useful insights delivered quickly and professionally. The results here will really help us focus our project."
Senior Manager, major network equipment vendor



"I have one word ... WOW. My hat is off to you ... I am very happy with the final product."
Head of Research, telecommunications association