Bredin brings more than 20 years of exclusive focus on the small and midsized business (SMB) segment to help clients gain high-value, actionable insight. Bredin's research helps clients:

• Understand SMB needs, priorities and business challenges
• Identify the highest potential segments to target
• Optimize messaging/positioning
• Determine usage/satisfaction/Net Promoter Score^®
• Develop personas
• Understand the buyer journey
• Gain insight into purchase intent and preferences
• Prioritize product features
• Assess brand awareness and perception
• Generate data for use in content, social, PR or collateral programs

Bredin conducts:

Quantitative market research and advanced statistical analyses to assess customer or prospect needs, attitudes, preferences and behaviors; identify key market segments and personas; clarify competitive positioning; and provide other key market insights. Bredin B2B market research offerings include:

• Full custom research (recent projects)
• Custom research for use in content (recent projects)
• Bredin SMB Omnibus (recent projects)

Qualitative market research through one-on-one conversations or in-person and online focus groups to obtain a real-world understanding of SMB preferences, motivations and drivers. Bredin B2B market research offerings include:

• Workshops
• Live/online focus groups
• In-depth interviews

Bredin can survey the precise audience you want by:

• Role: BDM or functional head
• Level: C-suite to sole contributor
• Geo: Metro area to worldwide
• Industry: Two to six-digit NAICS level
• Size: Headcount or revenue
• Other qualifiers: Usage, purchase intent, etc.

Bredin's skilled team will plan and run your project, and include your team at key junctures.

In a typical SMB market research project, Bredin supports your team by:

• Recommending research modalities that work best to achieve your strategic goals
• Developing a questionnaire that resonates with the target and delivers on your strategic goals
• Procuring and managing the highest quality panel of respondents to meet your specifications
• Coding and hosting the survey, ensuring the survey logic works properly
• Fielding the research, monitoring responses carefully for quality assurance
• Analyzing the data, including significance testing between key subgroups
• Creating and presenting an actionable PowerPoint presentation to share with your team in real time

Full custom research

• Telecoms solution usage: Bredin surveyed 500 U.S. SMBs on their telecoms solution, satisfaction and purchase influencers.
• Best practices for channel sales: For a leading software vendor, Bredin surveyed 1,700 SMBs and 1,400 partners worldwide to determine how partners sell cloud software most effectively to SMBs.
• Industry challenges and influencer awareness: For a major application software vendor, Bredin surveyed 1,100 SMB IT decision-makers to determine specific business and technology challenges in key verticals, as well as the awareness and impact of different influencers.
• Bundled software message testing: For a global software developer, we surveyed 800 SMBs to understand business and security challenges, and reactions to different messages.
• Credit usage: For a leading credit card issuer, we surveyed 500 SMBs on their attitudes toward and usage of credit tools.
• Business management challenges: For a leading accounting software developer, we surveyed 600 SMBs on their usage of and satisfaction with their accounting solutions.

Custom research for content

• Financial services lead-gen guide: Surveyed U.S. businesses to gather data analytics best practices insight for use in gated content
• Security challenges for visibility initiative: Surveyed U.S. SMBs on their security issues and the costs of security incidents; data was used to create advice-based e-books, infographics and guides
• Cloud services benefit data for thought leadership and lead gen: Gathered compelling data for use in company white papers, e-books, social promotion and other content

Bredin SMB Omnibus

• SMB aspiration tracking: Supported lender in improving its understanding of SMBs' current state and future growth
• B2B COVID-19 plans: Conducted a series of SMB surveys tracking attitudes toward pandemic conditions and tactics for post-pandemic growth management
• Lender perception tracking: Gained insight into SMB attitudes toward lending tools and services, spending plans and financial priorities

To learn more about understanding SMBs, email us at info@bredin.com.

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