The Bredin SMB Pulse

The Bredin SMB Pulse omnibus survey provides monthly research on a national sample of small and midsized businesses (SMBs). This shared-cost research provides fast, cost-effective survey results when you don’t have the time, budget or need for a full custom research study.

Who participates

Each month, the Bredin SMB Pulse survey delivers responses from 500 principals – such as owners, founders, managing directors, partners, CEOs and presidents – at:

  • 250 companies with 1 to 19 employees
  • 150 companies with 20 to 99 employees
  • 100 companies with 100 to 500 employees

Clients have used the Bredin SMB Pulse for:

  • New product assessment – e.g. features, bundles and pricing
  • Ad / message testing – from positioning statements to creative feedback
  • Content marketing – gathering data for infographics, white papers and other elements
  • PR campaigns – collecting data for media programs

With the Bredin SMB Pulse, you can quickly and inexpensively:

  • Assess brand, product or ad awareness
  • Conduct longitudinal or tracking research
  • Determine behaviors, usage or satisfaction
  • Gather data for content marketing / PR campaigns
  • Identify incidence levels
  • Test ad, name, logo or product concepts
  • Uncover competitive marketing activity, brand / product awareness, perception, satisfaction and purchase intent

How it works

  • All survey respondents are principal decision-makers at non-home based companies, with a natural distribution by location and industry.
  • The Bredin SMB Pulse is fielded the third week of each month. Questions are due in Word format by 5pm Eastern on the second Thursday of each month.
  • You can submit questions in a variety of formats such as yes/no, single and multiple select, ranking, rating or open-ended. Each question can have up to five response options.
  • Questions can include simple branching, skipping or piping. More complex question types can be coded for an additional fee.
  • JPEG or GIF images can be included for $150 each. The maximum file size is 60K, and maximum image dimensions are 600x800 pixels.
  • You’ll receive an Excel data file and standard cross-tabs. We provide firmographic data on respondent age, gender and title as well as industry, company size, years in business and growth rate.
  • Customized cross-tabs and data files are available for an additional fee.
  • Open-ended responses will be included in the data file. Coding is available for an additional fee.
  • Custom surveys with larger or different panel composition or other response and data analysis options are available for an additional fee.

Pricing and timing

You can add 10 questions to the SMB Pulse for $12,500. To participate in the SMB Pulse, just send us an email.

2018 schedule

WaveQuestions dueSurvey fieldedData provided
FebruaryBooked2/12-165pm Friday 2/23
MarchBooked3/12-165pm Friday 3/23
April5pmE Thursday 4/124/16-205pm Friday 4/27
May5pmE Thursday 5/105/14-185pm Friday 5/25
June5pmE Thursday 6/146/18-225pm Friday 6/29
July5pmE Thursday 7/127/16-205pm Friday 7/27
August5pmE Thursday 8/98/13-175pm Friday 8/24
September5pmE Thursday 9/139/17-215pm Friday 9/28
October5pmE Thursday 10/1110/15-195pm Friday 10/26
November5pmE Thursday 11/111/5-95pm Friday 11/16
December5pmE Thursday 12/612/10-145pm Friday 12/21

If you need quick qualitative insights, check out the Bredin Voice of Small Business.