To participate

Send us an email.

Cost to participate

  • 10 questions for $12,500

The Bredin SMB Pulse

The Bredin SMB Pulse omnibus survey provides monthly research on a national sample
of small and midsized businesses (SMBs). This shared-cost research provides fast,
cost-effective survey results when you don’t have the time, budget or need for a full
custom research study.

Who participates

Each month, the Bredin SMB Pulse survey delivers responses from 300 principals – such as owners, founders, managing directors, partners, CEOs and presidents – at:

  • 100 companies with 1 to 19 employees
  • 100 companies with 20 to 99 employees
  • 100 companies with 100 to 500 employees


Clients have used the Bredin SMB Pulse for:

  • New product assessment – e.g. features, bundles and pricing
  • Ad / message testing – from positioning statements to creative feedback
  • Content marketing – gathering data for infographics, white papers and other elements
  • PR campaigns – collecting data for media programs


With the Bredin SMB Pulse, you can quickly and inexpensively:

  • Assess brand, product or ad awareness
  • Conduct longitudinal or tracking research
  • Determine behaviors, usage or satisfaction
  • Gather data for content marketing / PR campaigns
  • Identify incidence levels
  • Test ad, name, logo or product concepts
  • Uncover competitive marketing activity, brand / product awareness, perception, satisfaction and purchase intent

How it works

  • All survey respondents are principal decision-makers at non-home based companies, with a natural distribution by location and industry.
  • The Bredin SMB Pulse is fielded the third week of each month. Questions are due in Word format by 5pm Eastern on the second Thursday of each month.
  • You can submit questions in a variety of formats such as yes/no, single and multiple select, ranking, rating or open-ended. Each question can have up to five response options.
  • Questions can include simple branching, skipping or piping. More complex question types can be coded for an additional fee.
  • JPEG or GIF images can be included for $150 each. The maximum file size is 60K, and maximum image dimensions are 600x800 pixels.
  • You’ll receive an Excel data file and standard cross-tabs. We provide firmographic data on respondent age, gender and title as well as industry, company size, years in business and growth rate.
  • Customized cross-tabs and data files are available for an additional fee.
  • Open-ended responses will be included in the data file. Coding is available for an additional fee.
  • Custom surveys with larger or different panel composition or other response and data analysis options are available for an additional fee.

Cost to participate

  • 10 questions for $12,500

2017 schedule

WaveQuestions dueSurvey fieldedData provided
July5pmE Thursday 7/137/17-215pm Friday 7/21
August5pmE Thursday 8/108/14-185pm Friday 8/18
September5pmE Thursday 9/79/11-155pm Friday 9/15
October5pmE Thursday 10/1210/16-205pm Friday 10/20
November5pmE Thursday 11/911/13-175pm Friday 11/17
December5pmE Thursday 12/1412/18-225pm Friday 12/22

To participate