The world of payments is changing rapidly. What do these changes mean for SMBs, and how can payment solution providers best position and promote their offerings?
To find out, we surveyed 500 U.S. SMB principals. In this webcast you’ll learn:
- What SMBs accept for payments today
- Which payment platforms SMBs are using
- The concerns SMBs have with their payments solutions
- The growth outlook for payments solutions (hint: it’s huge)
- How many SMBs have lost a sale because they don’t accept a customer’s preferred payment method • How important customer payment preference are in driving payment adoption • What triggers an SMB to start looking for a new payment solution
- What SMBs want in a payment solution
- The payment solution costs to which SMBs are most attuned
- The information sources SMBs use to learn about and make a purchase decision on payment solutions – in other words, what your media plan should prioritize
- How SMBs want to buy a payment solution – i.e., their channel preferences
- The offer that is most effective to get SMBs to make a purchase
About Bredin: B2B marketers rely on Bredin’s award-winning custom content and B2B market research to understand, acquire and retain SMB customers. Our exclusive focus on this complex and evolving market helps our clients to engage more deeply, effectively and profitably with SMBs. See how our clients get results with Bredin’s custom content and market research.
Contact Bredin: To learn more about understanding and engaging SMBs, email us at info@bredin.com.