Bredin Report: How SMBs Learn About Payment Solutions

The top information sources for SMBs to first learn about and then research payment solutions are search, peers and technology solution providers. Variations exist by size of SMB and these differences are important to your marketing and sales planning. This insight comes from our most recent SMB Pulse survey of 500 U.S.-based principals.

Very small businesses (VSBs, with fewer than 20 employees) and small businesses (SBs, with 20 to 99 employees) use search the most (e.g., Google, Yahoo or Bing) to find and learn more about research payment solutions. After search, VSBs turn to peers, and general business and news sites. For SBs the second and third most used sources of information are sales representatives and accountants.

Midsized businesses (MBs, with 100 to 500 employees) are most likely to learn about and select a payment option with the help of a technology consultant or managed service provider (MSP). After tech solution providers, MBs are next most likely to use search, followed by ratings or review sites such as G2.

Payment Solution Information Sources

Want to learn more about your SMB target?
Place a few questions in Bredin’s monthly SMB Pulse omnibus survey, or let our experienced team design and execute a custom research project to uncover actionable insights to improve your go-to-market and product strategies.

Related Articles:

About Bredin

Bredin was founded in 1991 by America's foremost small business expert, author and syndicated columnist Alice Bredin. From its beginning, Bredin was designed to be a breed apart: 50% research consultancy, 50% creative agency, 100% focused on SMB. Based in Somerville, Mass., Bredin helps Fortune 500 companies understand, reach and retain SMB customers through timely, targeted research and award-winning marketing programs.